[Market-farming] More thoughts on marketing

Tradingpost tradingpost at gilanet.com
Wed Feb 9 13:11:30 EST 2005

More thoughts on marketing.  As it works today, the marketing industry is
about creating demand, selling people things they don't need or didn't want
in the first place. Olgivig On Advertising explained it all years ago. We
already know this. We know it works too, with the average kid seeing
100,000 commercials by the time they get out of high school. We never see
TV ads or billboards constantly telling us to shop our local farmers
market.  They don't drown us in images hammering home the message that to
be rich, sexy, or popular we have to shop our local farmers market.  And we
can't compete head on with the billions they spend advertising. It's a
rigged game where we're bound to lose playing by their rules.  I'd suggest
natural, locally grown food needs a very different marketing strategy from
what the industrial food culture employs. 

paul tradingpost at gilanet.com

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On 2/9/2005 at 12:07 PM GreenMrkt at aol.com wrote:

>Consumers today are extremely sophisticated. Farmers big and small
>need to 
>be aware of the trend paths that consumers are connected to. Consumers
>for the most part, are global thinkers. As retailers we need to be able to

>speak the consumers language. Marketing is a well defined language, and
>there is 
>tons of info on the web. 'The New Farmers Market' is a book that I would 
>recommend that every market farmer read. 

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