[Market-farming] big difference between gross profit and gross profit MAR...

Tradingpost tradingpost at gilanet.com
Wed Feb 9 12:41:50 EST 2005


I'd agree some consumers are fairly sophisticated, but take a look at the
typical grocery cart at checkout.  People don't know where or when to find
the bargains. They fill their carts with junk food, junk drinks, and
non-food items that are cheaper somewhere else. They spend three times as
much for prepared items ("value added") they could throw together
themselves and save. I'd hope fresh market shoppers aren't so clueless. 

paul tradingpost at gilanet.com
http://largocreekfarms.com
http://medicinehill.net

*********** REPLY SEPARATOR  ***********

On 2/9/2005 at 12:07 PM GreenMrkt at aol.com wrote:

>It would make sense to keep selling tomatoes. 
>
>Grocery stores have 'loss leaders' (items that are margined down but keep 
>customers coming to the store-like milk bread and eggs, Turkeys at
>Thanksgiving, 
>etc.) Each venture like your hypothetical farmstand needs to be assessed
>in 
>totality. Don't just read the accounting books, read marketing and
>customer 
>trend info also, in your field of endeavor and any other market that may
>effect 
>it. Consumers today are extremely sophisticated. Farmers big and small
>need to 
>be aware of the trend paths that consumers are connected to. Consumers
>today, 
>for the most part, are global thinkers. As retailers we need to be able to

>speak the consumers language. Marketing is a well defined language, and
>there is 
>tons of info on the web. 'The New Farmers Market' is a book that I would 
>recommend that every market farmer read. 
>
>Blessings,  
>
>Karen Wallman
>Green Market Farm
>710 Daniel Shays Hwy.
>New Salem, Massachusetts 01355
>
>
>TEL 978-544-7911
>FAX 978-544-7587
>greenmrkt at aol.com
>
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