[Market-farming] Re: Market-farming Business-Gross Profits

Tradingpost tradingpost at gilanet.com
Tue Feb 8 11:36:35 EST 2005

Most would probably agree that a business sense and sound principles are
needed in any business. But direct food sales - farm to consumer - IS
something other than commodity production and marketing. It's not like
buying off the supermarket shelf at all. To be successful it needs to be
treated as relationship, the grower's connection to the buyer. It's the
difference between buying a car off the lot and buying from a friend or
neighbor.  Buying from someone you come to know and trust is that
difference. They're not just buying beans or tomatoes, they're buying into
a relationship.  This can be important to buyers, and growers who don't
value that personal connection are missing something that may well save
their bottom line. I suspect successful market farmers know this very well.

paul tradingpost at gilanet.com

*********** REPLY SEPARATOR  ***********

On 2/4/2005 at 5:35 PM GreenMrkt at aol.com wrote:

>In a message dated 2/4/05 1:12:08 PM Eastern Standard Time, 
>jasperm at iquest.net writes:
>Market-farming mailing list
>It seems to me that there are business models already in place, but that
>are talking about farming as if it's something other than commodity
>A good book to learn about sustainable and profitable farming is Making
>Small Farm Profitable by Macher, great book for beginners and those who
>confused about how to apply basic business principles to Market Gardening.

>Blessing to all, 
>Green Market Farm
>710 Route 202
>New Salem, MA 01355
>Phone: 1 (978) 544-7911
>Fax: 1 (978) 544-7587
>E-Mail:GreenMrkt at aol.com
>Web: HarvestAndHome.com (offline until Harvest 2004)
>Green Market Farm is now a member of:
>The Federation of Massachusetts Farmers Markets (FMFM)
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