[Market-farming] customer/vendor ratio at FM's

wildernessflowers at comcast.net wildernessflowers at comcast.net
Wed Feb 2 13:58:13 EST 2005

hi folks

 santa fe farmers market (purported to be in the top 10 ) had peak saturday vendors at ~ 150   ..now maybe 110 ... customers say they spend ~ 20 a day .. tuesday market is almost dead with 10 vendors max .
we closed thursday markets a few years ago 

survey a   few years ago said customers @ 5000/day (saturday) 

 now with a new site ..more local... whole foods... competiiton ..maybe 3500 ??    we need 400-600 parking spaces per hour ...another problem at new temporary site ...so that number sounds right 

there seems to be a loyal following for several large vendors ( making 2-3 k at a market ,but at what cost ???)with less overflow /new customers to go around to new/part time /smaller  vendors.
    so weve got a coop up and running  and that is taking up lots of slack  with csa-like sales as well as wholesale 
3 Roy Crawford Lane
Santa Fe' New Mexico
cell 505 9203421
office/fax 505 9898337

> > If folks are willing, I'd like to add something to this request for
> > market info.  I am curious about average and peak gross daily income at
> > farmers' markets.  I've collected such information from growers at
> > varous markets around Wisconsin and would like to hear from others about
> > what they take home after a day at market.  If folks want to reply off
> > list, I can compile and then post the $ information without indentifiers.
> Isn't it kind of irrelevant unless you know how much it costs to make that
> money? I could bring in $500 a day but if it costs me $400 in seed, labor,
> gas, etc, what does that figure mean? I could make $200 a day picking wild
> grasses and selling extra eggs.
> If I could start all over again, I'd never tell anyone how much I made and
> I'd lay low if I had really good one. No one really wants to hear that you
> had a killer day and it can build resentment. Now all I say is "pretty good
> I guess", "not so well, it's pretty slow" or best of all "I haven't counted-
> it's bad luck to count before the market's over!"
> It's a fine exercise if you want to do it but I hope new or frustrated
> growers don't get discouraged to hear their neighbor makes $800 a day
> without knowing how much it costs to make so much.
> Steve
> Steve Sando
> www.ranchogordo.com
> New World Specialty Food
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