[Market-farming] Robert Farr
lh at pressroom.com
Sat Feb 7 23:26:13 EST 2004
I heard the story on NPR this evening (or was it last night?) about
your caffeinated hot sauce and I want to know how you get such good
media so often. It seems I hear a story in some media outlet about
your operation at least once a month.
How do you do it?
Here are some of my guesses----
1. you have a full time pr person
2. your wife is head producer at NPR or CBS or something like that
3. You have a huge slush fund for bribing editors
4. You do a good job of publicizing what you do.
5. All of the above
Anyway, you do a good job. I wish I could go to the store and
instead of buying a bottle of your chileman sauce, I could buy a
bottle of your publicity.
Do you want to share any thoughts on getting publicity with the rest
of us humble, unpublicized toilers of the earth?
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