[Market-farming] Restaurants / salad greens
jhendric at wisc.edu
Fri Oct 10 13:07:48 EDT 2003
Hi! Hope you're well and that you had a good growing season. If you are
looking for people to "review" the draft publication, I'd be happy to
help. I've been an advisory board member to a coop that sells to
restaurants in Madison, Chicago and Milwaukee since 1996.
At 07:57 AM 10/6/2003 -0500, you wrote:
>Thanks, Liz, for this advice! I have sold very little to restaurants, but
>have just finished a draft for a new ATTRA publication on selling to
>restaurants. If anyone would like a copy, please call 800-345-9140 and ask
>for info on selling to restaurants. It includes several profiles from
>around the country. And the following summary:
>One key to remember when working with chefs or restaurant owners is that
>they are very busy people. The following pointers in regard to maintaining
>an account were gleaned from talking with several chefs and market gardeners.
> Ask the chef what day of the week and hour is the best time to contact
>them and then be consistent about making contact at that time every week
>to find out what they need.
> Ask how they want to be contacted: telephone, e-mail, or fax.
> Provide delivery service.
> Schedule a winter visit with seed catalogs in hand before ordering seed
>for the coming season; chefs appreciate the opportunity to tell you what
>they can use or would like to try.
> Chefs are able to feature local produce on their menus if they have
>advance notice about what is available.
> Chefs are willing to pay premium prices for specialty products such as
>berries, sweet corn, cherry tomatoes, and salad mix, but not for
>commodities such as potatoes.
>Liz Pike wrote:
>Hey Roger, the best thing to do is to ask the chef/restaurant. Different
>>chefs/restaurants want different things. Generally, anything you can do on
>>your end to increase kitchen efficiency for them is well-received. The same
>>for varieties to grow. Take them a seed catalog and let them drool. This
>>gives them more "ownership" in the crops, and they're likely to increase
>>their orders beyond greens.
>Market-farming mailing list
>Market-farming at lists.ibiblio.org
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