[Market-farming] Vineland, NJ

Pat Meadows pat at meadows.pair.com
Wed Nov 5 10:39:31 EST 2003

On Wed, 5 Nov 2003 09:13:59 -0600, you wrote:

>    Your comment is interesting to me. I wonder if you think that will begin
>to change. In the Chicago area, I don't think produce in mainline stores has
>ever been worse. They even bother to make sure it looks good anymore. Local
>produce is so superior, I can't imagine consumers not prefering it. And once
>they understand how much more nutrition is in it when it's purchased the
>same day it's picked, I think they'll become serious about sourcing local
>produce. Local independent stores will follow the customers. Once they start
>undercutting the megachains produce departments, the megas will have to
>start changing their ways. It's currently an outragious tragedy. It will
>have to change.

Here's the problem, though, as I see it.

1.  The produce in the supermarkets is pretty bad (at least
here, in rural northern PA, it is).

2.  So people largely stop buying fresh produce - who can
blame them?  It's both high-priced and poor quality.

3.  Then when a farmers' market or the like opens, people
don't patronize it because they are no longer used to eating
fresh veggies.  Especially younger people.  They don't
*look* for them.  

Heck, even the grocery store clerks don't know what many of
the vegetables are, they don't even know their *names*, much
less how to cook them, what to use them for, etc.

It's a circular process, and feeds on itself.  How do you
break the circle?

Or am I all wrong about this?  

I might be getting a distorted view because our local
farmers market is only open Friday mornings in summer.
Well, of course people don't patronize it:  they're *at
work*, they can't just take an hour's break to shop at a
farmers market.  I've no idea *why* that appalling choice of
day/time was made.


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