[Market-farming] Pricing for Direct Sales
mckemie at access4less.net
Tue May 13 13:00:31 EDT 2003
> > get somewhere between 3 and 7 times the harvest and packing cost back
> > in sales. If a crop can not be sold for at least three times harvest
> > and packing cost, I avoid it. I am happy getting 5x and thrilled to get
> The post above is a great bit of practical information. When I buy on the
Well, I'm pleased to have generated some interest! Here are some more
pricing "rules of thumb" that I use.
I hire people to do farmers markets for me; I pay them 20%-25% of
sales, depending on the distance. They generally drive my trucks and
use my fuel. I sell a lot of the same items to grocery stores that I
sell at farmers markets; generally my grocery store price is about 1/2
of my retail farmers market price. Generally, grocery stores mark my
products up about 100%, so the retail prices are about the same.
Therefore, I end up with a bit more when selling at a farmers markets.
That better price helps offset the risk of bringing home unsold product
from farmers markets.
It is easiest for me to quantify harvest/packing costs on crops that
have long continuous harvests: okra, asparagus, blackberries, peppers,
spinach. Crops that can be stored and slowly sold at farmers markets
(potatoes, onions) have their own attraction.
Willie, ashamed that dixie chicks are from Austin
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