[Market-farming] Pricing for Direct Sales

John Hendrickson jhendric at wisc.edu
Tue May 13 13:52:47 EDT 2003


Thanks for the great posts on pricing.  Could you please explain your 
system for quantifying harvest/packing costs?

-John

At 12:01 PM 5/13/2003 -0500, you wrote:
>I hire people to do farmers markets for me; I pay them 20%-25% of
>sales, depending on the distance.  They generally drive my trucks and
>use my fuel.  I sell a lot of the same items to grocery stores that I
>sell at farmers markets; generally my grocery store price is about 1/2
>of my retail farmers market price.  Generally, grocery stores mark my
>products up about 100%, so the retail prices are about the same.
>Therefore, I end up with a bit more when selling at a farmers markets.
>That better price helps offset the risk of bringing home unsold product
>from farmers markets.
>
>It is easiest for me to quantify harvest/packing costs on crops that
>have long continuous harvests: okra, asparagus, blackberries, peppers,
>spinach.  Crops that can be stored and slowly sold at farmers markets
>(potatoes, onions) have their own attraction.





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