[Market-farming] Informal market analysis...

Wiediger, Alison awiediger at HART.k12.ky.us
Thu Jan 9 08:56:50 EST 2003

I'd like to reply to this from the perspective of the farmer selling those
bouquets (I've read all the other responses)

> ----------
> From: 	Fred & Rose Lieberman[SMTP:pyrite at clarityconnect.com]
> Reply To: 	market-farming at lists.ibiblio.org
> Sent: 	Wednesday, January 08, 2003 8:41 PM
> To: 	market-farming at lists.ibiblio.org
> Subject: 	[Market-farming] Informal market analysis...
> For anyone who cares to answer, I thank you in advance.  This is just a
> bit
> of advance marketing for what I hope to be a cutflower business whenever
> we
> get settled in our next place - hopefully, this summer.  You may e-mail me
> privately, if you wish, at pyrite at clarityconnect.com.  Thanks again.
> Rose.
> The bouquets I'm speaking of are in the context of farmers markets,
> roadside
> stands, but not in florist shops.
> 1.  How much would you pay for a country bouquet?  I'll define a country
> bouquet as something that has a less arty/refined look but more of a
> homespun garden look.  The number of stems would be anywhere from 8-12,
> not
> including fillers.
      We have been charging $3.50 for a nice size bouquet.  Even our
customers have been telling us that is too cheap, so this year, I think, we
are going to $4.50, 3 for $12.00.  The breaking point at our market seems to
be $5.00. I have seen really nice arrangements priced at $5.00 not sell
while our less expensive bouquets were "flying" out of the booth.

> 2.  Do you prefer the look of a mass of one type of flower - say all
> sunflowers, or all delphiniums, or all black-eyed susans; or do you prefer
> a
> mix?
Most of our customers prefer a mix, but we go with both made bouquets and
buckets of flowers, so we can "custom make" any kind of bouquet for a
customer and price accordingly

> 3.  Would you stop at a roadside stand or farmers market for a bouquet?
We have flower customers that come to the farmers' market just for our
flowers - every week.

> 4.  If you don't normally buy bouquets or a flower bunch, what about the
> bouquet would inspire you to pick it up?  (Is there a particular quality
> or
> does it just have to grab you?)
Men seem to like to buy them for their "significant other".  by the way, men
as a general rule like "hot" colors (red,orange,yellow), while women
gravitate toward cool (pink,lavender,blue).

> 5.  If there is no scent to a bouquet are you disappointed?  Enough to put
> it back?  Does it figure in your purchase at all?
We always have a little scent as we use lemon basil as a filler - great
look, wonderful fragrance!

> 6.  What are your three top cutflowers you love to see in a bouquet?
> (Regardless of whether they're homespun or highbrow).
People love zinnias, rudbeckia, sunflowers, lisianthus

> 7.  What are your three least favorite cutflowers for a bouquet?  Those
> flowers that don't even inspire you to stop at the stand.
They seem to buy whatever we have at the time!  

> 8.  How often would you buy bouquets during the growing season if the
> price
> was right and the bouquets were appealing?
Most of our customers buy every week - sometimes several bouquets.  They
even come earlier than they would normally because they know we sell out

> 9.  Is a bouquet an impulse purchase for you or is it an item on your
> shopping list?
	It seems to be on most womens' lists, but impulse for most (not all,
some are regulars) of the men.

> 10.  How do you feel about the addition of herbs or woody ornamentals in a
> flower bouquet?  For instance, a piece of crooked willow, or a sprig of
> newly opened maple; a fragrant oregano - offering a different texture than
> just flowers.
Whatever makes a bouquet different, special, seems to be a winner as long as
it stays fresh in the vase.

> Thanks,
> Rose
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