[Market-farming] Patterns in direct market sales of meat
delannw at dlogue.net
Thu Jan 2 17:20:34 EST 2003
I don't know if this makes any difference, but each year that someone calls I end up buying a 4-H lamb. I love lamb but I don't really know all the families that raise them. One person organizes the 4-H sale every year and as long as he calls, I buy one.
For those slump times, I'd call customers. It isn't that people aren't interested. I'm usually out by fair time. So I'm happy he calls and I let him pick out the lamb for me. I just give the general specs.
This year he sent a letter along with the bill, telling me about the lamb, the family and the 4-H member who raised it. That was really nice. He even added the phone number of the family. After I made a few meals with lamb I called and told them how good it was. And thanked that 4-H member for raising a good lamb. A tasty lamb?
To me, this is what is great about direct marketing. The customer has the opportunity to say, I enjoyed the 'fruits' of your labor.
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