[Market-farming] Patterns in direct market sales of meat

Rick Hopkins rdhopkins at americanpasturage.com
Thu Jan 2 14:44:42 EST 2003


Rick W.

Based on comparing your question with our sales I surmise that each area,
producer, regional preferences will affect buying patterns.  We find that
the slow sales periods are due to lack of time in keeping our customers
informed of availability and sales options.  Obviously our sales are higher
during farmer's market season due to our diligence in making ourselves more
available.

To increase sales during slump periods, I would recommend individual contact
with your customers.  There are many who just don't take the time to contact
you, but welcome a call to let them know you are interested in their
business.

Rick H.

-----Original Message-----
From: market-farming-admin at lists.ibiblio.org
[mailto:market-farming-admin at lists.ibiblio.org]On Behalf Of Rick
Williams
Sent: Wednesday, January 01, 2003 10:22 PM
To: Marketfarming
Subject: [Market-farming] Patterns in direct market sales of meat


Here is a question for those of you who are direct marketers of beef or
other meats.

Have you noticed any patterns of months that are always low in sales or high
in sales?

We have just under two years worth of data and find that March and April
seem to be the slowest. The best are as you might expect during
October/November/December. Is this pretty much the pattern others have seen
as well? Anyone figured out any strategies to improve sales during the slow
times?

One advantage of having higher overall sales throughout the year is the
ability to keep the inventory more current. Our biggest "problem" still has
been difficulty selling steaks compared to roasts and ground beef.

Thanks for any input.

Sincerely,

Rick Williams
Misty Ridge Farm
Direct marketed dairy beef and produce
(also dairy heifers and beef stockers)
Viroqua, WI


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