New Farmers Market set up questions

Jim and Julie Vaughn jjvaughn at
Tue Dec 11 09:39:42 EST 2001

Several farmers are interested in setting up an upscale farmers market in
the Franklin, Tennessee area at a great site that is already drawing
customers (restaurants, shopping, convention area, dance studios,
antiques, etc.)  It would be a great place to start but the owner needs
$1000/mo in rent for a covered pavilion, with concrete, electricity,
water etc.  The capacity of the building is about 34 large booths (12x13)
or 68 halves.  Right now we are hoping to find 20 vendors to begin.  This
puts the farmer cost at a minimum of 300$ for a six month season (open
one or two days a week).  

Is this fee unreasonable for a market startup?  What are some of the fees
other farmers are paying to sell their goods?  Any other suggestions as
to how to charge fees? (percentages of sales is not an option).  What is
the value of existing customer flow at this site to the market?  Anyone
have experience of a market like the one above?

Also, are there any growers in the Middle Tn area that would be
interested in joining a Franklin (williamson county) market?  If so
please e-mail us privately at the address listed below.  Thanks so very

Jim and Julie 

Rocky Glade Farm
Jim & Julie Vaughn
Eagleville, TN
jjvaughn at
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