Fwd: SBIR-ALERT - June 9, 2000

Ava Devenport essenheal at hotmail.com
Mon Jun 12 09:47:52 EDT 2000





>From: "richard fowler" <richard.fowler at pnl.gov>
>Reply-To: "SBIR Alerting Service" <sbir-alert at lyris.pnl.gov>
>To: "SBIR Alerting Service" <sbir-alert at lyris.pnl.gov>
>Subject: SBIR-ALERT  -  June 9, 2000
>Date: Fri, 9 Jun 2000 17:27:53

>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>     SBIR/STTR ALERTING SERVICE   *   June 9, 2000
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>
>The SBIR/STTR Alerting Service is a free service that provides bi-weekly
>notification of SBIR and STTR solicitation announcements, news and
>information, and Internet resources relevant to the SBIR/STTR programs.
>This service is provided by the Economic Development Office of Pacific
>Northwest National Laboratory (PNNL).
>
>Back issues of the SBIR Alert are available on the World Wide Web.  To
>access these issues, connect to the site below, enter your email address (a
>password is not needed to connect), select 'connect' then 'read messages.'
>A keyword search is also available if you wish to search for issues
>containing a particular subject or topic of interest.
>
>http://lyris.pnl.gov/cgi-bin/?enter=sbir-alert
>
>* Note:  The next SBIR-ALERT will be posted Friday, June 30, 2000 *
>
>NEWS IN THIS ISSUE
>
>--  USDA FY 2001 SBIR Program Solicitation now open
>--  SBIR Proposal Writing Tip of the Month
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>              SBIR/STTR NEWS AND INFORMATION
>
>--  USDA FY 2001 SBIR Program Solicitation now open
>
>The Department of Agriculture FY 2001 SBIR Program Solicitation is now
>open.  The closing date is August 31, 2000.  Phase I awards will be up to
>$70,000, and Phase II awards will be up to $275,000.  The topic areas for
>the solicitation are as follows:
>
>-  Forests and Related Resources
>-  Plant Production and Protection
>-  Animal Production and Protection
>-  Air, Water, and Soils
>-  Food Science and Nutrition
>-  Rural and Community Development
>-  Aquaculture
>-  Industrial Applications
>-  Marketing and Trade
>
>In addition, each topic has suggested subtopics listed as examples of
>advanced applications or basic research of interest to USDA and are not to
>be interpreted as exclusive.
>
>The solicitation is available in html or pdf formats at the USDA SBIR web
>site:  http://www.reeusda.gov/sbir/.  You may also request copies of the
>USDA SBIR FY 2001 Program Solicitation from:
>
>SBIR, c/o Proposal Services Unit
>OEP/CSREES/USDA, Stop 2245
>1400 Independence Ave. SW
>Washington, D.C., 20250-2245
>Phone (202) 401-5048
>
>The material also may be requested via Internet by sending a message with
>your name, mailing address (not e-mail), phone number, and list of
>materials that you are requesting to psb at reeusda.gov.  Please be sure to
>specify that you want the FY 2001 SBIR Program Solicitation. Quantities of
>the FY 2001 SBIR Program Solicitation are limited.
>
>For additional information, contact:
>
>Ms. Ruth Lange
>Assistant Program Director
>Small Business Innovation Research Program
>CSREES/USDA
>Stop 2243
>1400 Independence Ave. SW, Washington, D.C. 20250-2243
>Phone (202) 401-4002
>Fax (202) 401-6070,
>E-mail rlange at reeusda.gov
>
>
>--  SBIR Proposal Writing Tip of the Month
>
>The following proposal writing tip was provided by Gail & Jim Greenwood.
>Past SBIR proposal writing articles written by the Greenwoods are available
>on the Greenwood Consulting Group, Inc. (GCGI) web site at
>http://home.att.net/~g-jgreenwood.
>
>SBIR Proposal Writing Basics:  Avoid Arbitrary Market Share Assumptions.
>Copyright © 2000 by Greenwood Consulting Group, Inc.
>
>It's not uncommon for the commercialization description in an SBIR proposal
>to indicate what portion of the market that the proposing company thinks it
>can capture with its new SBIR-based product or service.  For example, a
>company may state "assuming that we can achieve a 10% market share, this
>would give us annual revenues of about $40 million in this $400 million
>market."
>
>The problem arises when the proposer makes such a claim and does not
>provide a basis for the assumed market share.  In the example above, why
>should the reader believe that this SBIR firm can get 10% of all the
>revenues from this market?  Too many firms assume that a fraction such as
>this can be achieved "somehow," and leave it at that.  The savvy reviewer,
>however, is not willing to blindly accept such an assumption.  In fact,
>such unsubstantiated claims are so common that you can lose considerable
>credibility with the reviewer by making one in your proposal.
>
>As a solution, consider deriving or estimating your market share through
>some reasonable process.  For example, if you are developing a technology
>that might ultimately be purchased by state highway departments, then you
>might survey 10 such departments in various states to ask if they would
>consider purchasing your technology when you commercialize it.  If four of
>the state highway departments express interest, then you have some basis
>(by extrapolation) for assuming that about 40% of the market in all 50
>states is interested in your approach.
>
>However, we know that interest does not always translate into purchases, so
>you might want to assume that only a half or a quarter of those who
>expressed interest might ultimately purchase from you.  This would suggest
>that you might be able to reasonably capture 10-20% of the market.
>
>Of course, there are many other factors that will influence whether you can
>achieve this market share.  Competitors may come up with products or
>services that are deemed superior to yours.  Consumer buying patterns or
>preferences may change.  Regulations may favor one technology over another.
>  Existing but inferior products may be favored over new, innovative ones
>because customers are invested in, and comfortable with, the existing
>approaches.  Such uncertainties suggest that you should further understate
>the fraction of the market that you think you can achieve, at least until
>you have an opportunity to devise a thorough marketing strategy for your
>new product.
>
>In summary, avoid making unsubstantiated claims about the share of a market
>that you think you can achieve when you commercialize your SBIR-based
>technology.  Derive a reasonable estimate of the market share, and explain
>in your SBIR proposal how you came up with it.  Be sure to show some level
>of conservatism in your estimate of market share to account for the many
>uncertainties that surround the level of impact that you will have in the
>market place, including many that are beyond your knowledge or control.
>
>Gail and Jim Greenwood may be reached at the following address:
>
>Greenwood Consulting Group, Inc.
>1150 Junonia
>Sanibel, FL  33957
>941-395-9446 (voice & fax)
>g-jgreenwood at worldnet.att.net  (email)
>
>If you have tips that you would like to share, we would be happy to include
>them in future announcements.
>
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>               CONFERENCES AND WORKSHOPS
>
>NATIONAL
>
>National SBIR Fall Conference, Seattle, WA, October 30, 2000.  The National
>Science Foundation, in association with the Dept. of Defense and the Small
>Business Admin., is sponsoring the fall National SBIR Conference to be held
>in Seattle Washington.  Program Managers and representatives from
>participating agencies will provide insight into how to work with their
>respective agencies and answer your own special questions during the
>one-on-one opportunities.  Specific program details and registration
>information will be posted on the following website as soon as it becomes
>available: http://www.zyn.com/sbir/.  Contact: Sharon DelaBarre at
>360-683-5742 or sharon at zyn.com for more information.
>
>
>REGIONAL
>
>SBIR Bidder's Course and WorkshopSM, June 16, Baltimore MD/Washington DC
>area. This is a business development seminar focused on the "how tos" of
>strategic planning, marketing and proposal development for potential SBIR
>and STTR Bidders.  The workshop will be sponsored by the High Tech Council
>of Maryland, the Maryland Small Business Development Center Network
>(Central Region) and Neighborhood Revitalization Solutions.  For
>information, call (410) 315-8101 or send E-mail to JADE Research
>Corporation at SBIR at win-sbir.com.
>
>2nd Annual NIH SBIR/STTR Conference, Bethesda, MD, July 11-12, 2000.
>Information about the conference, including registration, hotel information
>and the agenda, may be found at:  http://www.ncifcrf.gov/fcrdc/conf/sbir.
>It is mandatory that all participants pre-register for this meeting (via
>the On-Line Registration site).  Due to strict space limitations, it is
>recommended that you register promptly.  For more information, contact
>Margaret L. Fanning Conference Planning Services, SAIC by Phone:
>301-846-1995, Fax: 301-846-5866, or E-mail: fanningm at mail.ncifcrf.gov.
>
>Other events, with details to follow at a later time:
>
>SBIR Conference, National Assoc. of Women Business Owners, Orange County,
>CA, September 16.
>
>
>If you are sponsoring or are aware of SBIR workshops in your area and would
>like to post an announcement feel free to contact us.
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>              SOLICITATIONS CURRENTLY OPEN
>
>SBIR
>
>NSF, due 1/4/01
>NASA SBIR, due 7/14/00
>NIH CY2000 SBIR/STTR, due August 1, December 1
>DoD SBIR 00.2 (accepting proposals July 3), due 8/16/00
>USDA SBIR 00-1, due 8/31/00
>
>
>STTR
>
>NSF, due 1/4/01
>NIH CY2000 SBIR/STTR, due August 1, December 1
>
>
>COMING SOON
>
>
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>                 SBIR/STTR INFO ON THE INTERNET
>
>PARTICIPATING AGENCY SBIR WEB SITES:
>
>Department of Agriculture
>      http://www.reeusda.gov/sbir
>Department of Commerce
>      National Oceanic and Atmospheric Administration
>         http://www.oar.noaa.gov/ORTA/
>      National Institute of Standards and Technology
>         http://patapsco.nist.gov/ts_sbir/
>Department of Defense
>      http://www.acq.osd.mil/sadbu/sbir or
>      http://www.sbirsttr.com/
>        Defense Technical Information Center
>           http://www.dtic.mil/dtic/sbir/
>        Air Force
>           http://www.afrl.af.mil/sbir/index.htm
>        Army
>           http://www.aro.ncren.net/arowash/rt/
>        Navy
>           http://www.onr.navy.mil/sci_tech/industrial/sbir.htm
>        Defense Advanced Research Projects Agency
>           http://www.darpa.mil/sbir/
>        Ballistic Missile Defense Organization
>           http://www.futron.com/bmdo/bmdo.htm
>        U.S. Special Operations Command (SOCOM) SBIR
>           http://www.socom.mil/smallbus04.htm
>         SBIR Interactive Technical Information System (SITIS)
>           http://dticam.dtic.mil/sbir/
>Department of Education
>      http://www.ed.gov/offices/OERI/SBIR/
>Department of Energy
>      http://sbir.er.doe.gov/sbir/   and http://sttr.er.doe.gov/sttr/
>Department of Transportation
>      http://www.volpe.dot.gov/sbir
>Environmental Protection Agency
>      http://es.epa.gov/ncerqa/sbir/
>National Institutes of Health
>      http://grants.nih.gov/grants/funding/sbir.htm
>         Agency for Health Care Policy and Research
>            http://www.ahcpr.gov/
>National Aeronautics & Space Administration
>      http://sbir.nasa.gov/
>National Science Foundation
>      http://www.eng.nsf.gov/sbir
>
>OTHER SITES OF INTEREST:
>
>Small Business Administration
>      http://www.sba.gov/SBIR/
>Project SBIR West
>      http://www.sbir.dsu.edu/
>Wyoming SBIR Initiative Program
>       http://uwadmnweb.uwyo.edu/sbir/
>SBIR Resource Center
>      http://www.win-sbir.com/
>National SBIR Conference Center
>      http://www.zyn.com/sbir/
>SBIR Internet Catalog Site
>      http://beagle.foresnt.com/
>Small Business Technology Coalition
>      http://www.sbtc.org
>State Science and Technology Institute
>      http://www.ssti.org
>Greenwood Consulting Group, Inc.
>     http://home.att.net/~g-jgreenwood
>PNNL Economic Development Office
>      http://www.pnl.gov/edo/business.stm
>SBIR-Alerting Service
>      http://lyris.pnl.gov/cgi-bin/?enter=sbir-alert
>
>
>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
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>
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>
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>
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>* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
>                             HOW TO REACH US
>
>If you have any comments, suggestions, or would like to submit items for
>the next issue please contact us:
>
>Richard Fowler - richard.fowler at pnl.gov - (509) 372-4332
>Gary Spanner - gary.spanner at pnl.gov - (509) 372-4296
>
>---
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