Farmers' Market Workshop

Jeff Ishee info at
Tue Dec 5 19:41:57 EST 2000

Attention Farmers' Marketing Aficionados!

  The VA Farmers Direct Marketing Association, in cooperation with the
Departments of Agriculture and Cooperative Extension of Delaware,
Maryland, New Jersey, North Carolina, Pennsylvania, and Virginia,
invites you to the second annual Farmers' Market Workshop.

Farmers' Markets: Steady as You Grow

MADMC Pre-Conference Workshop - Wednesday, February 21, 2001

Location: Cavalier Oceanfront, 42nd St., Virginia Beach, VA

Cost: $35 per person

Join us as we explore strategies and tactics designed for success at
Mid-Atlantic retail farmers' markets.


Jeff Ishee, Chair, VP FDMA, Virginia
John Kirk, City of Portsmouth, Virginia
Lou Nichols, Agri-Development Officer, Loudoun County, Virginia 
Bernadine Prince, American Farmland Trust , Washington, D.C.
Donna Dunay and Kathryn Albright, VA Tech College of Architecture and
Urban Studies 
Also - Panelists from each of the participating six states

9:30 - 10:00    Registration - Mingle & meet your marketing colleagues
from neighboring states
10:00 - 10:10   Welcome / Introductions - Jeff Ishee & Dr. Charlie Coale

Morning Sessions

10:10 - 11:00   Starting a Farmers' Market
          Market organizers share their experience in developing and
establishing a new market. Learn how to recruit and retain farmers and
shoppers for your market. John Kirk - City of Portsmouth, VA; Bernadine
Prince - American Farmland Trust

11:00 - 12:00 noon      Market Strategies, Communications and Special
         Practical examples of how to provide for controlled growth of
the market, create newsletters and web sites, and devise special events
to attract consumers, media and food professionals to your farmers'
market. Lou Nichols, Agri-Development Officer, Loudoun County, Virginia 

12:00 - 1:30 p.m.          lunch on your own

Afternoon Sessions

1:30 - 2:30 p.m.   Retail Farmers' Market Facility Design

          The Virginia Tech College of Architecture and Urban Studies
presents design considerations for a public farmers' market. Specifics
to be addressed will be architectural integrity, ease of access for
customers and vendors, parking capacity, protection from the elements,

2:30 - 4:30 P.M.    Marketeers Roundtable

          Panel discussion on fundamental topics such as market
inspections, weights and measures, liability insurance, food safety, and
how to manage day-to-day operations of the market. We will discuss the
importance of communicating with vendors and consumers, providing
customer service, and making the market a pleasant place to be for both
producers and customers. Facilitated by Jeff Ishee. Panelists include
marketing authorities from all six states and the District of Columbia.

For registration or program information about this farmers' marketing
workshop, contact:
Cathy Belcher, VDACS, at (804) 786-4046 ;
e-mail: cbelcher at

Complete MADMC conference information is available at:
Resources for farmers' markets and market farmers
info at
P.O. Box 52
Middlebrook, VA 24459

More information about the Market-farming mailing list