[Community_studios] Re: [DMCA_Discuss] TiVo attack (fwd)
alex at synchcorp.com
Mon May 27 18:58:20 EDT 2002
Interesting that they claim the auto-recording of unwanted material only
occurs as long as nothing else is being watched or recorded. Sounds like the
solution is to set up non-stop recording of content that you *are* allowed to
delete, deleting it just before recording something else. :)
tom poe wrote:
> Hi: I suppose I should go find out what a TiVO is, but later.
> This sure sounds like the stuff dreams are built on. I am referring to our
> public jerk, Kellner, who wanted everyone to know that viewers have a
> contract to watch ads, and if they don't, they're breaking the law.
> So, the day will come, as it seems "they've" already decided that we WILL
> WATCH, or the TiVO crashes! This is not a pretty picture.
> On Monday 27 May 2002 11:44, Jon O. wrote:
> - - -snip - - -
> > BBC hijacks TiVo recorders
> > I want my Spam TV
> > http://www.theregister.co.uk/content/54/25436.html
> > BBC hijacks TiVo recorders
> > By Andrew Smith
> > Posted: 24/05/2002 at 23:22 GMT
> > Users of the TiVo digital video recorder have reacted angrily to a new
> > sponsorship feature that automatically records certain programmes,
> > adverts and other promotional material.
> > One of TiVo's more innovative features is its ability to recommend
> > programmes based on viewing habits, such as watching every episode of
> > a soap opera or every film starring a certain actor.
> > But viewers in the UK were surprised this week to find that the second
> > episode of the little-known BBC sitcom "Dossa and Joe" had been
> > recorded without their knowledge and added to the system's main menu
> > screen.
> > They were even more surprised to find that they won't be allowed to
> > delete the programme for one week, and that more sponsored recordings
> > are on the way.
> > TiVo defended the new "Advanced Content" feature, insisting that it
> > doesn't adversely affect a viewer's usage of the system. Sponsored
> > programmes are recorded on a reserved section of the hard disk, and
> > only if the viewer isn't watching or recording something else.
> > Vice President of TiVo Europe, Andrew Cresci, told The Register: "This
> > feature provides an innovative new way for networks and programmers to
> > deliver interesting, new or exclusive content to TiVo subscribers."
> > "This does not change subscribers ongoing use of the product and we
> > hope over time the value of the content provided will outweigh any
> > perceived inconvenience this creates."
> > Some viewers have complained that the feature amounts to a hijacking
> > of TiVo boxes with little regard for the owner's wishes. Others have
> > been quick to dub it "spam television" and have suggested that it
> > should have been introduced on an opt-in basis.
> > But Cresci points out that viewers who do not want to watch the
> > sponsored programmes can simply ignore them.
> > "The feature was not introduced as 'opt-in' because as with similar
> > features like Channel Highlights and Inside TiVo, these features are
> > optional for users to use," he explained.
> > "In the future viewers could receive exclusive content or previews of
> > new shows. The possibilities for delivery of content are interesting
> > and we hope that viewers will find it valuable."
> > Teething troubles
> > Although there have been complaints about license fee money being paid
> > to TiVo, which still has a very small audience in the UK, it is clear
> > why the BBC would want to promote "Dossa and Joe" in this way.
> > The series, written by The Royle Family and Mrs Merton creator
> > Caroline Aherne, should have been a hit. But despite critical acclaim,
> > ratings have been poor. The first episode attracted just 1.5m viewers,
> > a figure that dropped to 1m for the second episode -- just 5% audience
> > share for its time slot.
> > As much as the BBC has a responsibility not to squander license fee
> > money, it also has a responsibility to find an audience for the
> > programmes it invests in. Forcing "Dossa and Joe" upon the nation's
> > TiVo owners, some of who are sure to watch it and then tune in next
> > week, can only help.
> > After all, the toughest part of getting viewers to continue watching a
> > television series is getting them to start watching it in the first
> > place.
> > But ironically, due to the BBC's notoriously bad time-keeping and
> > TiVo's strict adherence to schedules, the programme started late and
> > therefore any TiVo viewers watching the recording would have missed
> > the last few minutes.
> > Advertainment
> > Meanwhile, TiVo sponsorship in the US has been introduced in a more
> > commercial way this week, as the system automatically recorded a video
> > promoting Sheryl Crow's new album, along with two adverts for TiVo's
> > distribution partner Best Buy.
> > These recordings were part of a strategy announced last week,
> > described by TiVo as "advertainment" that "establishes far deeper
> > communications with consumers".
> > The move towards this more direct form of advertising was inevitable.
> > Although viewers own their set-top box, TiVo has free rein to update
> > the system software and add new features.
> > The company has made no secret of its intention to work with
> > broadcasters and advertisers, and to market products directly to its
> > 400,000-strong captive audience.
> > And although there has been a backlash from some US viewers, there is
> > little difference between what TiVo is doing now and the 'interactive'
> > advertising on British satellite and cable channels. Such advertising
> > is promoted as a somewhat gimmicky bonus and receives little, if any
> > objection from viewers.
> > Another marketing strategy that TiVo has already trialled but not yet
> > introduced is expected to combinine census data with personal
> > information supplied by the viewer to deliver targeted advertising
> > based on location, age, gender, wealth and lifestyle. ®
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