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  • From: Saor Stetler <saor@ycbtal.net>
  • To: permaculture@lists.ibiblio.org
  • Subject: [permaculture] Eating Oil
  • Date: Sat, 25 Mar 2006 13:09:50 -0800

Tomgram: Chad Heeter, Breakfasting on Valvoline

This post can be found at http://www.tomdispatch.com/index.mhtml?pid=71299

Part of every spring, I venture out to the Graduate School of Journalism at the University of California, Berkeley and get myself attached, as an editor, to a group of young journalists. In the course of a semester, they learn something about writing -- and rewriting -- from me, while I learn much that's surprising about our world (and technology I'll never be able to handle) from them.

The initial set of pieces my class has produced, covering a remarkable range of subjects, will appear this Sunday in the Insight section <http://www.sfgate.com/cgi-bin/artlist.cgi?key=IN&directory=Pink> of the San Francisco Chronicle, a thrill for everyone involved. As last year, I get to preview two <http://www.tomdispatch.com/index.mhtml?pid=2323> of the pieces <http://www.tomdispatch.com/index.mhtml?pid=2318> that fit best with Tomdispatch's obsessional interests. The first of these is Chad Heeter's exploration of just how much the phrase "you are what you eat" (even for breakfast) catches our "peak oil" moment.

While attending journalism school, Heeter has also been a researcher for Michael Pollan, author of The Botany of Desire, who appeared <http://www.tomdispatch.com/index.mhtml?pid=2173> in an interview at Tomdispatch a year ago. (By the way, Pollan's new book, The Omnivore's Dilemma: A Natural History of Four Meals <http://www.amazon.com/exec/obidos/ASIN/1594200823/nationbooks08>, debuts in a couple of weeks and, given how much I liked his last one, I plan to be at the head of the line when it hits my local bookstore.) Now, get your spoon ready -- or should it be your dipstick? -- and, before you dig into your first meal of the day, check out whether or not you're low on oil. Tom


My Saudi Arabian Breakfast

By Chad Heeter

Please join me for breakfast. It's time to fuel up again.

On the table in my small Berkeley apartment this particular morning is a healthy looking little meal -- a bowl of imported McCann's Irish oatmeal topped with Cascadian Farms organic frozen raspberries, and a cup of Peet's Fair Trade Blend coffee. Like most of us, I prepare my breakfast at home and the ingredients for this one probably cost me about $1.25. (If I went to a café in downtown Berkeley, I'd likely have to add another $6.00, plus tip for the same.)

My breakfast fuels me up with about 400 calories, and it satisfies me. So, for just over a buck and half an hour spent reading the morning paper in my own kitchen, I'm energized for the next few hours. But before I put spoon to cereal, what if I consider this bowl of oatmeal porridge (to which I've just added a little butter, milk, and a shake of salt) from a different perspective. Say, a Saudi Arabian one.

Then, what you'd be likely to see -- what's really there, just hidden from our view (not to say our taste buds) -- is about four ounces of crude oil. Throw in those luscious red raspberries and that cup of java (another three ounces of crude), and don't forget those modest additions of butter, milk, and salt (another ounce), and you've got a tiny bit of the Middle East right here in my kitchen.

Now, let's drill a little deeper into this breakfast. Just where does this tiny gusher of oil actually come from? (We'll let this oil represent all fossil fuels in my breakfast, including natural gas and coal.)

Nearly 20% of this oil went into growing my raspberries on Chilean farms many thousands of miles away, those oats in the fields of County Kildare, Ireland, and that specially-raised coffee in Guatemala -- think tractors as well as petroleum-based fertilizers and pesticides.

The next 40% of my breakfast fossil-fuel equation is burned up between the fields and the grocery store in processing, packaging, and shipping.

Take that box of McCann's oatmeal. On it is an inviting image of pure, healthy goodness -- a bowl of porridge, topped by two peach slices. Scattered around the bowl are a handful of raw oats, what look to be four acorns, and three fresh raspberries. Those raw oats are actually a reminder that the flakes require a few steps twixt field and box. In fact, a visit to McCann's website illustrates each step in the cleaning, steaming, hulling, cutting, and rolling that turns the raw oats into edible flakes. Those five essential steps require significant energy costs.

Next, my oat flakes go into a plastic bag (made from oil), which is in turn inserted into an energy-intensive, pressed wood-pulp, printed paper box. Only then does my "breakfast" leave Ireland and travel over 5,000 fuel-gorging, CO2-emitting miles by ship and truck to my grocery store in California.

Coming from another hemisphere, my raspberries take an even longer fossil-fueled journey to my neighborhood. Though packaged in a plastic bag labeled Cascadian Farms (which perhaps hints at a birthplace in the good old Cascade mountains of northwest Washington), the small print on the back, stamped "A Product of Chile," tells all -- and what it speaks of is a 5,800-mile journey to Northern California.

If you've been adding up percentages along the way, perhaps you've noticed that a few tablespoons of crude oil in my bowl have not been accounted for. That final 40% of the fossil fuel in my breakfast is used up by the simple acts of keeping food fresh and then preparing it. In home kitchens and restaurants, the chilling in refrigerators and the cooking on stoves using electricity or natural gas gobbles up more energy than you might imagine.

For decades, scientists have calculated how much fossil fuel goes into our food by measuring the amount of energy consumed in growing, packing, shipping, consuming, and finally disposing of it. The "caloric input" of fossil fuel is then compared to the energy available in the edible product, the "caloric output."

What they've discovered is astonishing. According to researchers at the University of Michigan's Center for Sustainable Agriculture, an average of over seven calories of fossil fuel is burned up for every calorie of energy we get from our food. This means that in eating my 400 calorie breakfast, I will, in effect, have "consumed" 2,800 calories of fossil-fuel energy. (Some researchers claim the ratio to be as high as ten to one.)

But this is only an average. My cup of coffee gives me only a few calories of energy, but to process just one pound of coffee requires over 8,000 calories of fossil-fuel energy -- the equivalent energy found in nearly a quart of crude oil, 30 cubic feet of natural gas, or around two and a half pounds of coal.

So how do you gauge how much oil went into your food?

First check out how far it traveled. The further it traveled, the more oil it required. Next, gauge how much processing went into the food. A fresh apple is not processed, but Kellogg's Apple Jacks cereal requires enormous amounts of energy to process. The more processed the food, the more oil it required. Then consider how much packaging is wrapped around your food. Buy fresh vegetables instead of canned, and buy bulk beans, grains, and flour if you want to reduce that packaging.

By now, you're thinking that you're in the clear, because you eat strictly organically-grown foods. When it comes to fossil-fuel calculations though, the manner in which food's grown is where differences stop. Whether conventionally-grown or organically-grown, a raspberry is shipped, packed, and chilled the same way.

Yes, there are some savings from growing organically, but possibly only of a slight nature. According to a study by David Pimentel at Cornell University, 30% of fossil-fuel expenditure on farms growing conventional (non-organic) crops is found in chemical fertilizer. This 30% is not consumed on organic farms, but only if the manure used as fertilizer is produced in very close proximity to the farm. Manure is a heavy, bulky product. If farms have to truck bulk manure for any distance over a few miles, the savings are eaten up in diesel-fuel consumption, according to Pimentel. One source of manure for organic farmers in California is the chicken producer Foster Farms. Organic farmers in Monterey County, for example, will have to truck tons of Foster's manure from their main plant in Livingston, Ca. to fields over one hundred miles away.

So the next time we're at the grocer, do we now have to ask not only where and how this product was grown, but how far its manure was shipped?

Well, if you're in New York City picking out a California-grown tomato that was fertilized with organic compost made from kelp shipped from Nova Scotia, maybe it's not such a bad question. But should we give up on organic? If you're buying organic raspberries from Chile each week, then yes. The fuel cost is too great, as is the production of the greenhouse gases along with it. Buying locally-grown foods should be the first priority when it comes to saving fossil fuel.

But if there were really truth in packaging, on the back of my oatmeal box where it now tells me how many calories I get from each serving, it would also tell me how many calories of fossil fuels went into this product. On a scale from one to five -- with one being non-processed, locally-grown products and five being processed, packaged imports -- we could quickly average the numbers in our shopping cart to get a sense of the ecological footprint of our diet. From this we would gain a truer sense of the miles-per-gallon in our food.

What appeared to be a simple, healthy meal of oatmeal, berries, and coffee looks different now. I thought I was essentially driving a Toyota Prius hybrid -- by having a very fuel-efficient breakfast, but by the end of the week I've still eaten the equivalent of over two quarts of Valvoline. From the perspective of fossil-fuel consumption, I now look at my breakfast as a waste of precious resources. And what about the mornings that I head to Denny's for a Grand-Slam breakfast: eggs, pancakes, bacon, sausage? On those mornings -- forget about fuel efficiency -- I'm driving a Hummer.

What I eat for breakfast connects me to the planet, deep into its past with the fossilized remains of plants and animals which are now fuel, as well as into its future, when these non-renewable resources will likely be in scant supply. Maybe these thoughts are too grand to be having over breakfast, but I'm not the only one on the planet eating this morning. My meal traveled thousands of miles around the world to reach my plate. But then there's the rise of perhaps 600 million middle-class Indians and Chinese. They're already demanding the convenience of packaged meals and the taste of foreign flavors. What happens when middle-class families in India or China decide they want their Irish oats for breakfast, topped by organic raspberries from Chile? They'll dip more and more into the planet's communal oil well. And someday soon, we'll all suck it dry.

Chad Heeter grew up eating fossil fuels in Lee's Summit, Missouri. He's a freelance writer, documentary filmmaker, and a former high school science teacher.


culturebox
Is Whole Foods Wholesome?
The dark secrets of the organic-food movement.
By Field Maloney
Posted Friday, March 17, 2006, at 1:34 PM ET

It's hard to find fault with Whole Foods, the haute-crunchy supermarket chain that has made a fortune by transforming grocery shopping into a bright and shiny, progressive experience. Indeed, the road to wild profits and cultural cachet has been surprisingly smooth for the supermarket chain. It gets mostly sympathetic coverage in the local and national media and red-carpet treatment from the communities it enters. But does Whole Foods have an Achilles' heel? And more important, does the organic movement itself, whose coattails Whole Foods has ridden to such success, have dark secrets of its own?

Granted, there's plenty that's praiseworthy about Whole Foods. John Mackey, the company's chairman, likes to say, "There's no inherent reason why business cannot be ethical, socially responsible, and profitable." And under the umbrella creed of "sustainability <http://www.wholefoodsmarket.com/company/sustainablefuture.html>," Whole Foods pays its workers a solid living wage--its lowest earners average $13.15 an hour--with excellent benefits and health care. No executive makes more than 14 times the employee average. (Mackey's salary last year was $342,000.) In January, Whole Foods announced that it had committed to buy a year's supply of power from a wind-power utility in Wyoming.

But even if Whole Foods has a happy staff and nice windmills, is it really as virtuous as it appears to be? Take the produce section, usually located in the geographic center of the shopping floor and the spiritual heart of a Whole Foods outlet. (Every media profile of the company invariably contains a paragraph of fawning produce porn, near-sonnets about "gleaming melons" and "glistening kumquats.") In the produce section of Whole Foods' flagship New York City store at the Time Warner Center, shoppers browse under a big banner that lists "Reasons To Buy Organic." On the banner, the first heading is "Save Energy." The accompanying text explains how organic farmers, who use natural fertilizers like manure and compost, avoid the energy waste involved in the manufacture of synthetic fertilizers. It's a technical point that probably barely registers with most shoppers but contributes to a vague sense of virtue.

Fair enough. But here's another technical point that Whole Foods fails to mention and that highlights what has gone wrong with the organic-food movement in the last couple of decades. Let's say you live in New York City and want to buy a pound of tomatoes in season. Say you can choose between conventionally grown New Jersey tomatoes or organic ones grown in Chile. Of course, the New Jersey tomatoes will be cheaper. They will also almost certainly be fresher, having traveled a fraction of the distance. But which is the more eco-conscious choice? In terms of energy savings, there's no contest: Just think of the fossil fuels expended getting those organic tomatoes from Chile. Which brings us to the question: Setting aside freshness, price, and energy conservation, should a New Yorker just instinctively choose organic, even if the produce comes from Chile? A tough decision, but you can make a self-interested case for the social and economic benefit of going Jersey, especially if you prefer passing fields of tomatoes to fields of condominiums when you tour the Garden State.

Another heading on the Whole Foods banner says "Help the Small Farmer." "Buying organic," it states, "supports the small, family farmers that make up a large percentage of organic food producers." This is semantic sleight of hand. As one small family farmer in Connecticut told me recently, "Almost all the organic food in this country comes out of California. And five or six big California farms dominate the whole industry." There's a widespread misperception in this country--one that organic growers, no matter how giant, happily encourage--that "organic" means "small family farmer." That hasn't been the case for years, certainly not since 1990, when the Department of Agriculture drew up its official guidelines for organic food. Whole Foods knows this well, and so the line about the "small family farmers that make up a large percentage of organic food producers" is sneaky. There are a lot of small, family-run organic farmers, but their share of the organic crop in this country, and of the produce sold at Whole Foods, is minuscule.

A nearby banner at the Time Warner Center Whole Foods proclaims "Our Commitment to the Local Farmer," but this also doesn't hold up to scrutiny. More likely, the burgeoning local-food movement is making Whole Foods uneasy. After all, a multinational chain can't promote a "buy local" philosophy without being self-defeating. When I visited the Time Warner Whole Foods last fall--high season for native fruits and vegetables on the East Coast--only a token amount of local produce was on display. What Whole Foods does do for local farmers is hang glossy pinups throughout the store, what they call "grower profiles," which depict tousled, friendly looking organic farmers standing in front of their crops. This winter, when I dropped by the store, the only local produce for sale was a shelf of upstate apples, but the grower profiles were still up. There was a picture of a sandy-haired organic leek farmer named Dave, from Whately, Mass., above a shelf of conventionally grown yellow onions from Oregon. Another profile showed a guy named Ray Rex munching on an ear of sweet corn he grew on his generations-old, picturesque organic acres. The photograph was pinned above a display of conventionally grown white onions from Mexico.

These profiles may be heartwarming, but they also artfully mislead customers about what they're paying premium prices for. If Whole Foods marketing didn't revolve so much around explicit (as well as subtly suggestive) appeals to food ethics, it'd be easier to forgive some exaggerations and distortions.

Of course, above and beyond social and environmental ethics, and even taste, people buy organic food because they believe that it's better for them. All things being equal, food grown without pesticides is healthier for you. But American populism chafes against the notion of good health for those who can afford it. Charges of elitism--media wags, in otherwise flattering profiles, have called Whole Foods "Whole Paycheck" and "wholesome, healthy for the wholesome, wealthy"--are the only criticism of Whole Foods that seems to have stuck. Which brings us to the newest kid in the organic-food sandbox: Wal-Mart, the world's biggest grocery retailer, has just begun a major program to expand into organic foods. If buying food grown without chemical pesticides and synthetic fertilizers has been elevated to a status-conscious lifestyle choice, it could also be transformed into a bare-bones commodity purchase.

When the Department of Agriculture established the guidelines for organic food in 1990, it blew a huge opportunity. The USDA--under heavy agribusiness lobbying--adopted an abstract set of restrictions for organic agriculture and left "local" out of the formula. What passes for organic farming today has strayed far from what the shaggy utopians who got the movement going back in the '60s and '70s had in mind. But if these pioneers dreamed of revolutionizing the nation's food supply, they surely didn't intend for organic to become a luxury item, a high-end lifestyle choice.

It's likely that neither Wal-Mart nor Whole Foods will do much to encourage local agriculture or small farming, but in an odd twist, Wal-Mart, with its simple "More for Less" credo, might do far more to democratize the nation's food supply than Whole Foods. The organic-food movement is in danger of exacerbating the growing gap between rich and poor in this country by contributing to a two-tiered national food supply, with healthy food for the rich. Could Wal-Mart's populist strategy prove to be more "sustainable" than Whole Foods? Stranger things have happened.

Field Maloney <mailto:fieldmaloney1@hotmail.com> is on the editorial staff of The New Yorker.

Article URL: http://www.slate.com/id/2138176/



  • [permaculture] Eating Oil, Saor Stetler, 03/25/2006

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