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market-farming - Re: [Market-farming] quality produce in California?

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  • From: Home Grown Kansas! <hgkansas AT sbcglobal.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] quality produce in California?
  • Date: Wed, 19 Sep 2007 06:14:50 -0700 (PDT)

Your nit picking Bill.  You implied in your original statement that all shipped foods items where sub par or should be avoided.  That simply is not true.  Nor am I talking about supermarkets.
elzie
wichita, ks 

Bill Shoemaker <wshoemak AT inil.com> wrote:
I disagree. The state of produce in supermarkets is dismal. I find zucchini with pocks and wrinkles from respisration routinely. I find sweet corn with brown husks. I find apples that are soft and flavorless. I find lots of produce that is subpar. I'm glad you get nice fruit from Idaho direct from the growers. But that is a very minor exception. It is not the norm for the bulk of consumers who have few alternatives.
 
And by the way, even so-called high-end markets offer some of the same kind of product. Even though it may look better, it still has poor culinary and nutritional value.
 
I'm glad you've found a reliable source for your customers. But that does not mean the rest of America's consumers have those kinds of alternatives. I hope they do,..soon.
 
Bill
 
You are wrong.  We receive fruit from Idaho, directly from the growers and it is great.  The customers love it and they buy a lot of it.  Many commenting that is the best they have ever had.  Granted, I like to think it would be better locally grown, but you are overstating your point.  No fruit harvested in Kansas this year due to a late freeze.  Customers are pleased to have good fruit.--elzie - wichita, ks

Bill Shoemaker <wshoemak AT inil.com> wrote:
> > >  I like good organic > food where ever it comes from and I counts my self lucky to get it. am also > lucky and glad to be able to ship it. thanks > >
The problem with shipping isn't just the fuel that's used. The handling necessitates harvesting prior to full maturity or the product breaks down before the consumer can get it. Then it isn't fully developed (mature), lacking flavor and nutritional quality. On top of that, despite all proper post-harvest protocols, the product respires away some of the modest amount of goodness left in it. Why should consumers choose product that is 5-7 days old when they can have fully matured, tastier, healthier product that was picked within the last 24 hours? Shipping has it's place, but it shouldn't DISplace healthier, tastier product that's locally grown, supporting the local economy and community.
Bill

William H. Shoemaker
Sr Research Specialist, Food Crops
St Charles Horticulture Research Center
University of Illinois, Urbana-Champaign

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