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market-farming - Re: Advertising the Farmers' Market

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Subject: Market Farming

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Chronological Thread  
  • From: "Jeffery Blake" <echoecho AT bedford.heartland.net>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Advertising the Farmers' Market
  • Date: Thu, 31 May 2001 12:33:20 -0500


I do think Farmers Markets need to have some advertising--posting of times
etc. Mainly as a source of information. I think most people will come
because they drove by the market--or heard about it from a neighbor, or
sought out a market on their own. Once they decide they want to find it,
the ad is a necessary source of info. I don't think many people will read
the ad in the paper and be compelled to attend when they otherwise wouldn't
have--regardless of the layout of the ad.

Our market charges $15 a season for vendors. The only expense we have is
advertising. We are a new market--so far only a handful of vendors.

Regarding cornucopias--how about a bushel basket on its side spilling its
contents.

> I agree with Jeffrey, advertising is a gamble for individual farms. But
for
> Farmer's Markets, I think it's a necessity (and pyo). People are always
> looking to confirm times open/close, crop availability, etc, just like
they
> do for movies, grocery stores, etc.
>






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