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is the consumer willing to accept a less flavorful
apple? Maybe some will, but I suspect most won't.
Considering that the competition in the grocery store is mostly from entirely insipid strains of Red and Golden Delicious, and considering the flavor or rather lack of it of most fruit in most grocery stores, I think "the consumer" is entirely willing to accept tasteless fruit. The challenge is in getting most people to find out what good fruit tastes like.
I have had some very flavorful organic apples -- I'm sorry, I'm bad at names on anything I don't grow myself, and can't recall what they were.
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