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  • From: Road's End Farm <organic87 AT frontiernet.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Recession
  • Date: Wed, 25 Feb 2009 15:21:09 -0500


On Feb 25, 2009, at 2:26 PM, Andrew King wrote:

   How do you think the recession will affect sales at Farmers Markets?
<x-tad-smaller> </x-tad-smaller>

Hard to say about this coming year. But in 08 sales were up.

We had all had to raise our prices; but as all other prices had gone up also, our customers seemed to have expected it. We have high quality at the market (not only my stall, but in general). People trying to save money by eating at home instead of at restaurants may have been more willing to buy quality produce; they would still be spending less overall. And people worried about the general economy seemed if anything more willing to support the local economy.

I'm probably going to try to hold 09 prices at the 08 level, rather than raise them further; but it's possible that the current threat of deflation will turn into significant inflation instead, as the government tries to push money into the system to keep it from freezing up altogether (necessary right now, in my opinion, but it does carry that risk). So watch out for that one when setting your prices.
It won't help your customers any if you go out of business.

-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale



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