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  • From: MariavHM AT aol.com
  • To: market-farming AT franklin.oit.unc.edu
  • Subject: Direct Marketing Training -- Scholarships Available
  • Date: Mon, 4 Nov 2002 13:50:51 EST

PLEASE CIRCULATE

Direct Marketing for Increasing Farm Profitability: 
For Cooperative Extension & Other Agricultural Professionals

December 5th, 2002
Wilmington, DE

Sponsored by Northeast Region SARE, USDA


Register now for Direct Marketing Training!  Some scholarships are still available and will be awarded according to the SARE criteria and then on a first come, first serve basis.

Scholarships available

Presenting Organizations:  The Food Trust, Mid-Atlantic Food and Farm Coalition, Delaware State University, Maryland Department of Agriculture, Rutgers Cooperative Extension of New Jersey, University of Maryland, and Penn State Cooperative Extension.

8:30 a.m. to 10:30: a.m.
Direct Marketing I - Training for Farm Profitability
With Fred Magdoff, Northeast SARE
Nina Planck, Founder, London Farmers' Markets
Learn from farmers' market managers, farmers, and experts how your farmers can take advantage of the huge growth in direct marketing, make the most of the new opportunities and increase their profits.

1:30 p.m. to 3 p.m.
Direct Marketing II - Making The Most Of Market Opportunities
Pam Ciervo, Farmers Market Manager, Collingswood New Jersey
Robert Halman, Assistant Secretary for Marketing, Animal Industries and Consumer Services, MD Department of Agriculture
Pam King, CED, Charles County Cooperative Extension, Maryland
Jim Zink, farmer, Haven Hill Farm

Direct Marketing III - Producer Only vs. Private Entrepreneurs
Tony Evans, Maryland Department of Agriculture
Duane Perry, The Food Trust
Margaret Woods, Farm Stand Coordinator at the Greater Pittsburgh Food Bank
Barry Shutt, PA Department of Agriculture

3:30 p.m. to 5:00 p.m.
Direct Marketing IV - "The Uphill Adventures of Red Tomato: Getting Local Produce Into Supermarkets"
The story of a small nonprofit produce distributor in Massachusetts, and the successes and failures, and the lessons learned, in the ever-challenging process of building a distribution network that links 30 family farms to 35 supermarkets and natural food stores in the greater Boston marketplace.
Michael Rozyne and Kate Larson

Direct Marketing V: Successfully Marketing Farmers' Markets
Sandy Sherman, The Food Trust
Nina Planck, Founder, London Farmers' Markets
Ike Kerschner, farmer, North Star Orchard

Presented in conjunction with the Future of Our Food and Farms Summit & NESAWG Resource Harvest
Wilmington, Delaware

Scholarships available

Contact Meredith Stone 215-568-0830 o Ext.10, contact AT thefoodtrust.org
www.foodfarm.org
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Maria van Hekken
www.foodfarm.org

The Food Trust
3760 Manchester Road (home office)
Allentown, PA  18104-2240
610-530-2584
610-530-2586 fax
mariavhm AT aol.com

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  • Direct Marketing Training -- Scholarships Available, MariavHM, 11/04/2002

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