[NAFEX] keepsake name
Mark & Helen Angermayer
hangermayer at isp.com
Thu Dec 13 10:34:27 EST 2007
Don't want to inflame emotions, this can be a tricky subject. Is changing the name merely good marketing, or does it tiptoe into (perhaps the edges of) deception. Perhaps a good test is how would you feel if you were in the buyers shoes? You could compare it to any product, but consider fruit trees for a moment. Some nurseries take known cultivars and change the names. I'd be upset if I purchased a tree thinking it was something new, only to find out it was an old variety relabeled. Similarly, if I didn't like the taste of Keepsake (I've never had them but read from many of you they're delicious) and found out the vender sold them to me as something else, I wouldn't be very happy about it. I sympathize with you Jim and hate the idea of having to remove a good tasting apple, but I think, in this case full disclosure is a better policy.
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