Just knowing that John Mackey is one of the authors is enough for me to
totally dismiss it. This guy is one of the worst cynical marketers in the
corporate world. He glommed onto the whole impulse to do good and support
of a healthy planet from the sixties and created a faux model called Whole
Foods to benefit himself.
Whole Foods is the worst form of greenwash since it uses the good impulses
of people to separate them from their dollars but does not provide the
goods. His whole covering up of his marketing GMO food in his stores is a
prime example of this. I would venture that at least half of his sales
items could be found considerable cheaper at the local big box grocery
store.
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