From: Wesley Roe and Santa Barbara Permaculture Network <lakinroe@silcom.com>
To: permaculture@lists.ibiblio.org
Subject: [permaculture] On YOUTUBE/Gunter Pauli & Building the Blue Economy Talk @ SBCC April 23 Santa Barbara
Date: Thu, 3 Jun 2010 10:01:18 -0700
Hi Everyone-
The recent Building the Blue Economy talk on
April 23 with Gunter Pauli, hosted by the Santa
Barbara City College (SBCC) Center for
Sustainability (co-sponsored by SB Permaculture
Network) is now available for viewing on You Tube:
As a result of the Blue Economy event, an SBCC
Eco-entrepreneurship pilot program has been
proposed with Blue Economy & ZERI influence!
Please stay tuned for updates.
Businesses operating as eco-systems do, evolving
to abundance, the waste of one, becoming the
nutrient and resource of another, creating
multiple revenue streams...
for more information about the recent Building
the Blue Economy event held at SBCC:
www.sbpermaculture.org,
or to see the Blue Economy Innovations:
www.blueeconomy.de (you can sign up to have
weekly innovations delivered to your email
address)
<<<>>>
Gunter Pauli, The Blue Economy -Santa Barbara City College April 23, 2010
Gunter Pauli Author of the newly published book
"The Blue Economy, 10 Years, 100 Innovations, 100
Million Jobs" Gunter Pauli challenges us to give
up doomsday thinking...
Gunter Pauli suggests by emulating nature we can
evolve from an economy based on scarcity to an
economy based on abundance---the cascading,
nutrient rich, Blue Economy. Founder of Zero
Emissions Research Initiatives (ZERI) Global
Network, Gunter Pauli pioneered the concept of
waste being seen as a resource that with creative
thinking, can be used to create multiple
enterprises from singular ones, with benefits for
the economy and the environment. Pauli is fond of
saying that returns on investment from these
kinds of business models far exceed those of
companies like Microsoft.
The Blue Economy began as a project to find one
hundred of the best nature-inspired technologies
that could effect the economies of the world,
while sustainably providing basic human needs.
Starting with over 2000 peer review articles, Dr.
Pauli found 340 innovations that could be bundled
into systems that function the way ecosystems do,
that were then reviewed by a team of scientists,
corporate strategists, expert financiers, and
public policy makers. For the 100 Innovations
described, The Blue Economy estimates an
employment potential of 100 million jobs. The
plausibility of this estimate is enhanced by the
fact that there are today more people employed in
renewable energies than in the oil and gas
industries combined.
Gunter Pauli, famous eco-entrepreneur and
passionate proponent of green development
worldwide, is the former president of Ecover
biodegradable soap company who built EuropeĆs
first ecological factory. Pauli is the founder
of Worldwatch Europe, and a member of the Club of
Rome and directs the Zero Emissions Research
Initiative (ZERI) at the United Nations
University in Tokyo. He lectures regularly to
business executives and governments, and is the
author of 17 books in 21 languages.
[permaculture] On YOUTUBE/Gunter Pauli & Building the Blue Economy Talk @ SBCC April 23 Santa Barbara,
Wesley Roe and Santa Barbara Permaculture Network, 06/03/2010