From: Wesley Roe and Santa Barbara Permaculture Network <lakinroe@silcom.com>
To: permaculture@lists.ibiblio.org
Subject: [permaculture] Gunter Pauli The Blue Economy - Full Length Complete Talk /Permaculture Credit Unions's 10th Anniversary
Date: Sat, 15 May 2010 17:22:15 -0700
Gunter Pauli - The Blue Economy - Full Length
Complete Talk - May 6 2010 This is Gunter Pauli's
full length talk on The Blue Economy, presented
May 6, 2010 in Santa Fe, NM. T. This talk was a
part of the Permaculture Credit Unions's 10th
Anniversary Celebration www.pcuonline.org .
Gunter Pauli Author of the newly published book
"The Blue Economy, 10 Years, 100 Innovations, 100
Million Jobs" Gunter Pauli challenges us to give
up doomsday thinking...
Gunter Pauli suggests by emulating nature we can
evolve from an economy based on scarcity to an
economy based on abundance---the cascading,
nutrient rich, Blue Economy. Founder of Zero
Emissions Research Initiatives (ZERI) Global
Network, Gunter Pauli pioneered the concept of
waste being seen as a resource that with creative
thinking, can be used to create multiple
enterprises from singular ones, with benefits for
the economy and the environment. Pauli is fond of
saying that returns on investment from these
kinds of business models far exceed those of
companies like Microsoft.
The Blue Economy began as a project to find one
hundred of the best nature-inspired technologies
that could effect the economies of the world,
while sustainably providing basic human needs.
Starting with over 2000 peer review articles, Dr.
Pauli found 340 innovations that could be bundled
into systems that function the way ecosystems do,
that were then reviewed by a team of scientists,
corporate strategists, expert financiers, and
public policy makers. For the 100 Innovations
described, The Blue Economy estimates an
employment potential of 100 million jobs. The
plausibility of this estimate is enhanced by the
fact that there are today more people employed in
renewable energies than in the oil and gas
industries combined.
Gunter Pauli, famous eco-entrepreneur and
passionate proponent of green development
worldwide, is the former president of Ecover
biodegradable soap company who built Europeís
first ecological factory. Pauli is the founder
of Worldwatch Europe, and a member of the Club of
Rome and directs the Zero Emissions Research
Initiative (ZERI) at the United Nations
University in Tokyo. He lectures regularly to
business executives and governments, and is the
author of 17 books in 21 languages.
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[permaculture] Gunter Pauli The Blue Economy - Full Length Complete Talk /Permaculture Credit Unions's 10th Anniversary,
Wesley Roe and Santa Barbara Permaculture Network, 05/15/2010