Greg wrote:
Hi all,Thanks for raising this to discussion. I have been running into this
In launching our new website 30daystosustainability we are interested
in marketing products that emulate to mainstream America just what it
means to be sustainable. So to that end do you or anyone that you
know have products that speak sustainability?
As a caveat - any products that we sell need to be uniform and
readily available.
frequently. The question, "What products can mainstream people purchase
to develop a sustainable lifestyle?" certainly demonstrates the double
edge sword of our goals. It would be nice to funnel money into "worthy"
endeavors. But to set up cradle to grave product streams takes a leap on
the consumers part that they will be happy with an old version of
whatever they buy so it is okay to spend a bit more. And businesses have
to go back to being geared up for continuing existence on repair parts
after their initial sales. Very different from todays strategies.
ex. One laundry ball set can eliminate a sector of laundry soap users
but then those people have a set and are not a market again for 7-10
years. People watching soap commercials are trained to want brighter
and fluffier clothes so can be resold many times. If they lose that
vulnerability they are no longer "mainstream."
Many of the new products hawked on treehugger or eco seem to instead
sell a "clean" look to continued consumerism.
Kathyann, who's in the midst of a discussion with some kids on how to
balance "compostable" dinner plates and cornstarch tableware in a pile.
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