Thanks for the suggestions to color the Hawthorn jelly but I'm rather
sure the color isn't the problem. Minnesotans are very grocery store
orientated and are not chance-takers. If something isn't an item they saw
in a grocery store, they tend to think to themselves, "If I don't recognize
the name; if I haven't had it before, it can't be good." I'd bet it would
sell well in California where shoppers tend to try new food items.
Most of our best-selling jellies are not red. Originally, we thought
the word "Hawthorn" would be preferable to "Thorn Apple," but perhaps not.
So far we like "Aunti May's ___________", maybe "Auntie May's Thorn
Apple". Another name that caught our fancy was to use the French word,
Cenelles, hence "La Gelee des Cenelles". Every(+/-) young girl thinks it
fashionable to speak French and maybe a French jelly might be thought os as
chic.
We are still open to suggestions though. What we'll probably do is make
up a few of each label, put them on the shelf, then wait and see.
Jim Fruth
Brambleberry Farm
Pequot Lakes, MN 56472
For jams, jellies & syrups:
www.bberryfarm.com
(877)265-6856 [Store]
(218)831-7018 [My Cell]
[NAFEX] Hawthorn Jelly, a bad name,
Jim Fruth, 12/28/2007