I've been selling at farmers' markets for a lot of years and have
learned that most customers do not want organic produce. Oh, they will all
SAY they want organic but the want it at supermarket prices. Customers want
perfect produce; they handle every tomato and if they see a slightest
imperfection, they reject it. Customers also want their produce to be the
same size as that which they find at supermarkets.
Selling in baskets is a way to get around the problem to some degree as some of the fruits in a basket can be less than perfect and still go if the ones on top look good.
I have thought..just to try out. Make two baskets. "Organic Perfect" and
"Organic Ugly". Price accordingly. I would be interested in the results.
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