From: Joe and Ellen Hecksel <jhecksel@voyager.net>
To: nafex@lists.ibiblio.org
Subject: Re: [NAFEX] selling home produce legalities
Date: Tue, 14 May 2002 06:26:10 -0400
Hi all:
It is just my opinion, but I think that if I were going to sell jams,
jellies, etc. I would lean toward freezer jam/jelly.
Jam looks like a commodity to the consumer because all the jars look the
same. From a pricing standpoint jars of jam are not perishable and are
small enough to ship around the world. The jam producer is competing
with Eastern Europe, California, Mexico, Argentina. Nice people, but it
cuts into your freedom to price.
Freezer jams (or low temperature processed fruit spreads) must be stored
in the refrigerator. The perception of the consumer is that delicate
things are stored in refrigerators. Roses are stored in refrigerators.
Onions are stored in a stack in the basement. How do you want the
buyer to perceive your product? Which product do you think they are
willing to spend more $$$$ for.
The other thing about freezer jam/jelly is that you are making no claims
regarding the sterility of the product. You are just vouching that
there are relatively few pathogenic organisms breeding in them.
Regarding the story below: I wonder if their being left is the sun is
the reason that nobody bought them?
-Joe, who can usually be counted on to have an opinion.
Eaton Rapids, Michigan, where it finally stopped raining.
Well, someone's
bringing a couple of quiches one day to market, and leaving them hours
unrefrigerated in the hot sun, , was symbolically dubiouis, even if
no other harm ensued.