For what it's worth, their URL is a good example of a one-page
web presence. The page says who and where they are; what they
do and by whose authority; how, with whom and for what SAR
tasks they train; and how to contact them for non emergency
(eg, recruiting) and emergency purposes. And it has a photo
of a team at work in the field, riding and looking. Nothing
exciting, just ordinary MSAR stuff.