To help PR for its war efforts, the Pentagon enlisted the help of a
few dozen retired generals to provide media support. Here's a link to
the Times editorial on the subject. I didn't find the link to the
story they did on the topic.
http://www.nytimes.com/2008/04/26/opinion/26sat2.html?_r=1&scp=1&sq=retired+generals+pentagon&st=nyt&oref=slogin
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