Even at the local level, there are a wide variety of farmers and gardeners who use a wide variety of approaches and an even wider variety of both natural and synthetic products, since there is no agreed-upon definition of "organic", "natural", and/or "sustainable". An intelligent use of "Just Say No" requires that one have a bit of information about what it is to which one says No. Not everyone who says "I use organic, natural, sustainable methods and products" uses organic, natural, sustainable methods and products.
In other words, there is BS at the local, organic, sustainable level. The need is not to know that there is BS, but how to identify and, one hopes, not step in it.
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