That has slowly, but soon entirely, given way to a more modern phenomenon.
On the internet one joins lists, blogs, and gets links put on people's pages to
promote one's wares. The internet terms is "pimping" one's merchandise.
The drawbacks are it is some effort, people don't have your wares in their
hands to judge them so you have to have testimonials. The advantages are that
you are mining a very specific market and you get to keep just about all the
money yourself.
Having participated in this and witnessing many others do the same, my
recommendation would be to get into doing something *real* along those lines. Don't
rely on a cute idea or just being the middle man.
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