A lot of the folks that are currently buying organic are doing so because of
the confidence level. That frequently translates into knowing the producer.
I think WallyWorld is going to attrack a new group to organics, not relocate
the old group to whom there is a whole "fresh" and "local" expectation.
We all might have to define a new term such as local-organic or local
family-farm organic.
Lynda
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