To: Arquitetura da Informação (em Português) <aifia-pt AT lists.ibiblio.org>
Subject: [AI] Palestra sobre Design de Serviços com a Prof. Birgit Mager em São Paulo, 31 de agosto
Date: Wed, 25 Aug 2010 11:13:53 -0300
---------- Mensagem encaminhada ---------- De: Claudio Pinhanez<claudio AT pinhanez.com> Data: 25 de agosto de 2010 10:50
Assunto: [Ihc-l] Palestra sobre Design de Serviços com a Prof. Birgit Mager em São Paulo, 31 de agosto Para: Ihc-l AT sbc.org.br
Dia 31 de agosto, em São Paulo, teremos um evento imperdível
em São Paulo para quem está interessado em Design de Serviços. A Prof. Birigt
Mager, um dos mais importantes nomes na área de design de serviços no mundo,
estará dando uma palestra/seminário em São Paulo. Será no campus da Liberdade da
FEI em São Paulo, das 19 às 22h.
--------------------------
Service Design - Insights into an Emerging
Field
Lecture and Conversation with Prof. Birgit Mager (Univ. of
Cologne)
August 31st 2010 - 19:00 to 22:00
At FEI - Campus Liberdade
Address: Rua Tamandaré, 688 - Liberdade - São
Paulo
With the participation of Claudio Pinhanez (IBM Research -
Brazil) and Tennyson Pinheiro (live|work)
Agenda
19:00-19:15 Introduction (Claudio Pinhanez)
20:15-20:30 Lecture by Birgit Mager
20:30-21:00 Coffee break
21:00-21:30 Comments by Claudio Pinhanez and Tennyson
Pinheiro
21:30-22:00 Questions by audience and final remarks by Birgit
Mager
Lecture abstract:
The
lecture will give insight into the innovative design discipline "Service
Design". It will give details on the mind set and framework, the theory,
the process and the methods. Several case studies will be presented to show how
Service Design projects are conducted. The presentation of some of the relevant
research topics will lead towards an outlook into the future of Service
Design.
Short biography of Prof. Mager: Since 1995
Birgit Mager holds the professorship on "Service Design" at the University of
Applied Sciences Cologne, Germany. Since then she has developed the innovative
field of Service Design constantly in theory, methodology and in practice.
Her numerous lectures, her publications and her projects have strongly
supported the implementation of a new understanding of the economical,
ecological and social function of design and its impact on services. Throughout
the last 15 year she has proven in a multitude of projects the potentials
Service Design offers for quality improvement and innovation for public, private
and industrial services. Birgit Mager taught Service Design as a guest
lecturer in Switzerland, Austria, Great Britain, Scandinavia, Portugal, China,
Japan, Korea, Taiwan and USA. She is co-founder of the International Service
Design Network (SDN) and the head of the Service Design Network, located in
Cologne, Germany. She is editor in chief of the Service Design Journal
"Touchpoint" - the first issue was released in March 2009. Birgit Mager is
founder and manager of sedes|research, the Centre for Service Design Research at
the University of Applied Sciences Cologne.
Talk and discussions will be in English. No translation service to
Portuguese will be available.