To: Arquitetura da Informação (em Português) <aifia-pt AT lists.ibiblio.org>
Subject: [AI] Relação entre estética e usabilidade
Date: Fri, 19 Mar 2010 17:24:02 -0300
Matéria bem interessante sobre uma pesquisa no Japão onde a maioria das pessoas achou um objeto bonito mais fácil de ser usado do que um "feio", sendo que ambos tinham as mesmas funcionalidades:
"There was no real difference between the
actual machines tested and how they functioned, but the one that looked
nicer was consistently thought to be easier to use. Another researcher
(Tractinsky) decided to duplicate the study in Israel. His theory was
that Japanese “culture is known for its aesthetic tradition” and that in
Israel the functionality would probably be more evenly rated. He was
surprised to find that the Israelis gave the nice-looking machine even
higher usability ratings than the Japanese had."