Há algumas surpresas: "Readers select stories of particular interest and then read them thoroughly. And there's a twist: The reading-deep phenomenon is even stronger online than in print. At a time when readers are assumed to have short attention spans,
especially those who read online, this qualifies as news. That was the predominant behavior of roughly 600 test subjects -- 70 percent of whom said they read the news in print or online four times a week. Their eye movements were tracked in 15-minute reading sessions of broadsheet,
tabloid and online publications. Evidence from these sessions revealed how long readers spend with the stories they pick, as well as a host of other details about reading patterns."