Market Farming

[Jay Sleichter <jaysleichter AT yahoo.com>]

My neighbor at the Farmers Market sells hundreds of dozens every month.  They just have a  2 foot by 3 foot poster that says eggs and prices.  They always keep their eggs in the cooler, in the van.  They sell out all the time.  I think good signage is always key for success.

Jay

 

Jay's Jellies, Produce and More
Clay Center, Kansas
www.jaysjellies.com
http://rvp.locallygrown.net/

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From: "Shoemaker, William H" <wshoemak AT illinois.edu>
To: Market Farming <market-farming AT lists.ibiblio.org>
Sent: Tuesday, June 11, 2013 4:50 PM
Subject: Re: [Market-farming] Advice on selling more eggs, when only one doz displayed

Will the regs allow customers to search in the cooler for the dozen they want? I think for customers its about choice.

 

Bill

William H. Shoemaker,

Northern Illinois Viticulturist - IGGVA

Illinois Grape Growers and Vintners Association

wshoemak AT illinois.edu

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From: market-farming-bounces AT lists.ibiblio.org [market-farming-bounces AT lists.ibiblio.org] on behalf of Wiediger, Alison [alison.wiediger AT hart.kyschools.us]
Sent: Tuesday, June 11, 2013 4:40 PM
To: Market Farming
Subject: Re: [Market-farming] Advice on selling more eggs, when only one doz displayed

Richard,

The way we solved that was to buy a really cute stuffed hen - maybe 1.5 times life sized - at TSC. Put the cooler of eggs on our table and set the hen on top of it win a sign about buying eggs from the happy hens at Au Naturel Farm, and taped a sign on the front of the cooler with verbiage about the eggs and the price.

Alison Wiediger, Au Naturel Farm

Sent from my iPad

On 6/10/13 12:33 AM, "Richard Moyer" <ramoyer AT gmail.com> wrote:

Our market is now enforcing the regs that eggs be kept in a cooler, only one doz allowed for display.  Since we've begun that, our egg sales are MUCH slower.  Our primary egg vendor is sitting on 100 doz and counting, and is now trying to sell his hens.

Want to help him out, and our other egg vendors.

How to let customers know we still have local, free range eggs? 

Apparently, they're quite reluctant to buy what appears to be that last dozen on the table, not knowing cooler(s) full of eggs are waiting to be sold!!  Didn't know eggs were an impulse buy.

Any and all advice appreciated, as I'm on the committee that let the vendors know of these changes!

Richard Moyer
SW VA
Where gentle rains and mild temps are so welcome after 2012 record heat and drought.

timf7
Tim Fuller
*****************
God is a concept by which we measure our pain. -- John Lennon (Working Class Hero",)

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