Market Farming

[Kakerby <kakerby AT aol.com>]

Richard, this might take some "creative engineering", but is there a way you could get a small display cooler, and fab a top cover for the cooler out of clear plexiglass?  That way, they'll be IN the cooler, but still visible to the customer.  Perhaps a small tabletop cooler to show customers that there's actually "more where that came from", but then the main cooler on the ground, to keep the tabletop cooler stocked.  If they can see there are more eggs, that might help.

If not that, then perhaps surround the lonely display carton with images of other egg cartons?  Or even stack up egg cartons with plastic eggs underneath the display sample?  Anything to create that image of abundance and surplus.

Let us know what you end up trying, and if it works.  I'm sure you're not the only one facing that issue.

Kathryn Kerby

frogchorusfarm.com

Snohomish, WA

-----Original Message-----
From: Richard Moyer <ramoyer AT gmail.com>
To: market-farming <market-farming AT lists.ibiblio.org>
Sent: Mon, Jun 10, 2013 3:42 am
Subject: [Market-farming] Advice on selling more eggs, when only one doz displayed

Our market is now enforcing the regs that eggs be kept in a cooler, only one doz allowed for display.  Since we've begun that, our egg sales are MUCH slower.  Our primary egg vendor is sitting on 100 doz and counting, and is now trying to sell his hens.

Want to help him out, and our other egg vendors.

How to let customers know we still have local, free range eggs? 

Apparently, they're quite reluctant to buy what appears to be that last dozen on the table, not knowing cooler(s) full of eggs are waiting to be sold!!  Didn't know eggs were an impulse buy.

Any and all advice appreciated, as I'm on the committee that let the vendors know of these changes!

Richard Moyer

SW VA

Where gentle rains and mild temps are so welcome after 2012 record heat and drought.

timf7
Tim Fuller
*****************
God is a concept by which we measure our pain. -- John Lennon (Working Class Hero",)

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