[Market-farming] discussing business

The Garden Path gardenpath at primus.ca
Fri Feb 4 13:12:32 EST 2005


Hi Steven
 
I know you mentioned before that your main product is a lettuce mix.  I
am interested in your harvesting and washing techniques. Do you mind
sharing those?
 
Neil Davidson
 
-----Original Message-----
From: market-farming-bounces at lists.ibiblio.org
[mailto:market-farming-bounces at lists.ibiblio.org] On Behalf Of Steven
Rogers
Sent: February 3, 2005 11:19 AM
To: Market-farming
Subject: [Market-farming] discussing business
 
John Hendrickson:
I think you are right on target and I am glad you asked for the
information. I have no problem discussing my gross sales (average
$150K/year,last 3 years). I won't discuss net. Singing Pig Farm, Inc. is
a privately held corporation and that information is proprietary. I
won't go into a deal for less than 50% gross profit margin, in other
words, if I run the numbers and  I can't double my money I put my
resources somewhere else.
Gross sales is indeed a good place to start a discussion about the
business of farming. Many farmers do not know what gross profit margin
is or how to figure it but they do know how to count the money at the
end of the day. Hopefull the comments that your posts bring out will
open some struggling farmers eyes to basic business concepts that can
help them succeed. This kind of discussion and information is very
useful and therre will always be naysayers who will jump in and say
yeah, but its not perefect therefore it's not relevant.
Production issues are rarely the reason for business failure. The most
common cause of business failure is lack of business knowledge. I have
many friends who are business owners and as I try to grow and take my
business to the next level I go and talk to my buddies who are already
there. They are always willing to share their insights and perspective
which helps to map out the course I need to take to get to where they
are now. Hopefully, we can help our online buddies with this list . Your
email addres is "wisc.edu". What is your position out in the real world?
 
Steven Rogers
singingpigfarm at earthlink.net
EarthLink Revolves Around You.
 
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