[sc-announce] "GreenXchange featured on Worldchanging.com" - Science Commons blog
Kaitlin Thaney
kaitlin at creativecommons.org
Thu May 7 14:31:31 EDT 2009
GreenXchange featured on Worldchanging.com
May 7th, 2009<http://sciencecommons.org/weblog/archives/2009/05/07/greenxchange-worldchanging/>by
Kaitlin Thaney
Worldchanging.com <http://www.worldchanging.com/> has a new piece up on the
GreenXchange, a project of Nike <http://www.nike.com/> and Creative
Commons<http://creativecommons.org/>,
housed at Science Commons <http://sciencecommons.org/>. The article, “Green
Xchange: Creating a Meta-Map of
Sustainability”<http://www.worldchanging.com/archives/009822.html>details
the underlying concepts for the project, the obstacles and includes
a look into the future. The project, announced at last January’s World
Economic Forum<http://www.weforum.org/en/events/ArchivedEvents/AnnualMeeting2009/index.htm>in
Davos, pairs together the Creative Commons licensing structure
(metadata,
human readable aspect, legalese) with the right technology to allow
companies to share their patents related to sustainability. The goal - to
bring the efficiencies of open collaboration and innovation to the problems
of sustainability.
As Agnes Mazur put it,
“While competitors in the same market may not be keen to share research done
on improving product performance, companies in vastly different fields may
benefit from the very same research without posing a threat. If a company
like Nike, for example, has performed extensive research on maximizing the
efficiency of air pressure in sneaker design, a company that manufactures
truck tires may apply the patent in a way that saves materials and money,
creates a more eco-friendly product, and does not harm Nike’s sales. But in
a case like this, Nike may choose to draft the terms of the patent’s use to
exclude other apparel companies.
Competitive companies may find it useful to collaborate on parallel research
aimed at a common goal, such as reducing their environmental impact. For
example, several companies in the apparel industry may be conducting their
own research on creating a more eco-friendly shoebox. By sharing this type
of research, companies can cut unnecessary costs and achieve results more
quickly.”
The collaboration, as Mazur says, is still in its infancy, and seeking
founding partners, people to contribute and those that are interested in the
concept. For more information about the project, visit the GreenXchange Web
site <http://sciencecommons.org/projects/greenxchange/> at
sciencecommons.org.
--
http://sciencecommons.org/weblog/archives/2009/05/07/greenxchange-worldchanging/
--------------------------------------
Kaitlin Thaney
Program Manager
Science Commons, a project of Creative Commons
http://sciencecommons.org
http://creativecommons.org
kaitlin at creativecommons.org
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