[permaculture] Purple carrots to go on sale
dtv at mwt.net
Thu May 16 08:26:36 EDT 2002
(good to see that Russell Crowe has a real job..)
Purple carrots to go on sale
May 16, 2002 Posted: 7:43 AM EDT (1143 GMT)
LONDON, England (CNN) -- The carrot is to return to its roots when it goes on sale
in what's said to be its true colour of purple this summer. Growers say they have
dug up the vegetable's original colour and will revert to the new hue this summer
for the first time in Europe in five centuries.
Shoppers in the UK will also be able to buy black-and-white as well as previously
unseen rainbow-coloured carrots by next year.
Purple carrots, which will retain their orange-coloured centre, will appear on the
shelves of Sainsbury's supermarkets at a slightly higher price than the more
A 500-gram bag of purple carrots will cost £1.19 ($1.73) compared to £1.09($1.59)
for orange ones.
Purple-coloured carrots, which contain purple-red pigments called anthocyanins, were
first grown in the Middle and Far East, along with white, red, yellow, green and
black versions, according to the grocer.
The Dutch then introduced the orange pigment in honour of its national colour in the
Orange carrots have some health advantages thanks to beta carotene, which is a form
of Vitamin A, essential for vision in dim light and healthy skin.
It will be the first time that purple carrots will have been grown in the UK.
Sainsbury's hopes the bright colours and sweet flavour will encourage children to
eat more carrots.
It is also believed they provide extra protection against some forms of cancer and
heart disease. A recent study concluded they contain pigments that act as
Russell Crowe, Sainsbury's root buyer, said: "We are ve ry excited to have dug up
old ground and sell the purple carrot exclusively.
"Hopefully, this unusual colour will influence children to eat more vegetables while
parents can rest assured that there is nothing artificial about the carrots."
The purple carrots are being grown in Ely, Cambridgeshire.
Mark Spurdens, technical manager for food company Isleham Fresh Produce which is
growing the crop, said: "They're different. They've had a little bit of extra care
and attention in the way they've been raised."
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