[NAFEX] Getting the word out WAS Re: NNGA membership declines
Spidra Webster
spidra at speakeasy.net
Tue Jul 3 00:56:17 EDT 2007
On Jul 2, 2007, at 9:41 PM, Michael Nave wrote:
> With regard to number 1, amateur fruit and vegetable
> growing is not about marketing. It's about love. If
> the internet generation doesn't want to join a fruit
> and vegetable group because they don't like the
> website, it would be pointless for them to join NAFEX
> or NNGA. Trying to make a fancier website to attract
> these people would be like making a trail of bananas
> to get a gorilla to enter an opera house. The gorilla
> would not appreciate it when it got there.
Marketing is not tantamount to flashy gew gaw websites. Marketing is
getting the word out to your target audience. I've loved growing
fruit for years but I had never heard of NAFEX until I happened upon
CRFG. And I only happened upon CRFG because someone on Tribe.net told
me I should Google "exotic fruit group" if I wanted to find a group
to help me with grafting. Fruit lovers can't find you if they don't
know you're there. If they don't even know such groups exist.
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