[NAFEX] (no subject)

nottke1 nottke1 at earthlink.net
Wed Dec 26 10:40:32 EST 2007


Jim,
Great idea!
I suggest trying the name "Mayhaw", which is what hawthorn jelly is already called here in North Carolina.  Sells pretty well here.
Jim

-----Original Message-----
>From: Jim Fruth <jfruth at tds.net>
>Sent: Dec 26, 2007 10:29 AM
>To: NAFEX <nafex at lists.ibiblio.org>
>Subject: [NAFEX] "Hawthorn" jelly; a bad name
>
>    Reward: 3 jars of Hawthorn Jelly for coming up with a new name.
>
>    Remember back a few months ago when I posted about an apple named 
>Keepsake that no one buys?  Then we changed the name to Duchess and it 
>suddenly popular with the customers.  Now we've got a new dilemma:  I need a 
>new name for Hawthorn Jelly.  It is really delicious but no one buys it. 
>Some customers won't even take it for free.  It is all about the name, but 
>what?
>    This is how this contest works.  Send me your name suggestions.  We'll 
>make a list and ask some of our customers, "Would you buy a jelly that is 
>named___________?  Then we'll make up some labels, put the jelly on the 
>shelf with its new name and see if it sells.  We have just begun our slow 
>season so this could take a few months.  I'll let everyone know who won.
>
>Jim Fruth
>Brambleberry Farm
>Pequot Lakes, MN  56472
>For jams, jellies & syrups:
>www.bberryfarm.com
>(877)265-6856 [Store]
>(218)831-7018 [My Cell] 
>
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Jim Nottke
Pfafftown, NC



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