[Market-farming] farmers market website design
Simon Huntley
simon.huntley at gmail.com
Sat Jan 17 18:41:40 EST 2009
What you want to do is capture visitors and find a way to have them interact
with you. At the most basic level, you need some sort of mailing list as a
farmer's market. It is best if user's can sign up for the list right on your
site. Then send a message each week about the market the night before the
market -- you want to hit people in their inbox because customers often
forget about the market and the email can be a little push every week.
Turn that website visitor into a farmer's market customer -- you need to
step up their level of involvement from being a viewer of your webpage to
actually purchasing goods. The mailing list is the most basic way to do
this, but asking for recipes or blog comments or photos or customer stories
might be rungs higher on the ladder.
Other than that, of course you want photos, vendor profiles, recipes,
product lists, and etc.
You can be creative: have a blog and get your farmers to submit an article
once a season about the work they do to bring their goods to market. This
wouldn't be a huge time commitment for the farmers, but it would give you
good, fresh, original content for your site and newsletter.
How about ordering? Do you want to integrate that into a website?
Good luck down in Morgantown -- I grew up in Greene County, Pennsylvania and
know some of your vendors.
-Simon Huntley
Small Farm Central
http://www.smallfarmcentral.com
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