[Market-farming] pricing fresh herbs for sale to chefs

Dan dan at citygardenfarms.com
Thu Apr 16 20:10:15 EDT 2009


Hi,

I'm trying to figure out correct pricing for herbs and other unusual 
items to be sold to a chef who puts on smallish dinner parties/events 
(20 - 30 people @ $40 to $50 per person).   I've only done csa sales 
before and don't have much experience selling small quantities to a 
chef.  I want to go in with a good idea of how to price and not seem 
like a complete novice.  I don't want to undercut myself as this might 
be a very regular outlet for my herbs and other unusual items.  I 
imagine she'll be buying no more than a pound or 2 of any one item at a 
time.  Anyone have any experience out there?

I'm selling her specialty herbs and some unusual items.  Here they are:

sorrel
bronze fennel
pea shoots
sunflower shoots
stinging nettle

Thanks for any input.

Dan



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