[Market-farming] "Market Money"

Bill Bradshaw billbradshaw at hughes.net
Sat Mar 1 12:13:49 EST 2008


Mark is your market a Texas certified farmers market?
If so the Texas WIC program works the same way. They have WIC cards that can 
only be used at a Texas certified
farmers market. I am sure Willie will have more information on this, he 
sells at the markets (I don't) I just know about it.
Bill in Texas
----- Original Message ----- 
From: "TxBeeFarmer" <TxBeeFarmer at HotPop.com>
To: "Market Farming" <market-farming at lists.ibiblio.org>
Sent: Saturday, March 01, 2008 8:41 AM
Subject: [Market-farming] "Market Money"


> Our Farmers' Market has been going for several years now, but has always
> suffered from poor participation.  It's the old chicken and the egg 
> problem.
> We need customers but they don't come because there's not enough variety 
> at
> the Market and farmers don't come because there's not enough people to buy
> their produce!!!  So here's one idea to get people to come to the Market 
> and
> keep coming back.
>
> I've been toying with the idea of using "Market Money" - not exclusively 
> of
> course.  Market Money would take the form of tokens, or something similar,
> that can only be used at the Farmers' Market.  Tokens would be sold at a
> small discount - something like 5% less than actual money.  I think the 
> use
> of Market Money will draw people back to use up all their tokens.  I also
> think people will like the idea of getting a bargain.  What do you all
> think?  Any of you ever tried this?  Any ideas on how to solve the chicken
> and the egg problem?
>
> Thanks
> TxBeeFarmer (Mark)
> West Texas Zone 7b
>
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