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Tue Mar 4 16:45:48 EST 2008


Market Logo
 One of the most essential tools for any size market is a logo. An
attractive emblem builds market recognition and consumer awareness and
helps promote a professional and cohesive identify for the market. A
logo can be put on virtually anything from stationery to trucks.
 You can raise money as you build enthusiasm for the logo with such
promotional items as hats, aprons, T-shirts and sweatshirts. You also
might consider distributing free or low-cost items simply to reinforce
this image. Buttons, pins, bumper stickers, and small posters are
options. If your logo is a fun image, you might attend your county fair
or city parade to apply water-based stickers to kids’ arms and cheeks.
 Involve market customers and the community in developing a logo. A
market logo contest allows you to build interest and create publicity
for the market while achieving a result.
 Your logo should become the central, unifying element within your
overall publicity and advertising plan. Don’t print anything without it.





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