[Market-farming] Denver Post Op-ed
Fellenz
fellenz at fltg.net
Fri Aug 3 09:29:07 EDT 2007
Absolutely correct. Why dairy hasn't embraced diversity is beyond me
also. Especially since if you go back two generations or so they had
it. Dairies advertised the benefits of Jersey or Guernsey milk, sold
pastueurized and unpastuerized milk, homogenized and unhomogenized milk
and looked for other ways to differentiate themselves. Too many of the
larger dairy farms seem to have the Henry Ford mentaility - 'you can
have any color you want as long as it is black.'
Andy
jim_manning at mindspring.com wrote:
>
> This whole discussion is so depressing.
>
> How hard is it for the dairy industry and policymakers to understand
> that large numbers of people have voted with their dollars for food
> that they perceive to be cleaner, safer, and better for the
> environment? And how can they not see that this position is just
> going to grow, with a new scary food story showing up in the media
> every day?
>
> From a purely mercenary perspective, you would think that the reaction
> to that would be to snuggle up to those people, find out what it will
> take to provide the products that meet their needs, and happily take
> their money.
>
> Instead, the response from industry and policymakers is to batten down
> the hatches, declare that "milk is milk", and crank up the pr machine
> to undermine the credibility of any alternative labeling mechanism.
>
> In virtually every other aspect of modern marketing, industry
> understands that segmentation and differentiation lead to profit
> maximization. In dairy, unbelievably, industry and policymakers fight
> fiercely to remain a commodity, with the accompanying low profitabilty.
>
> Jim
>
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